Our Super Stylish 2-in-1 Maternity & Nursing Wear

Navy & Silver Striped  2-in-1 Maternity & Nursing Dress

Navy & Silver Striped 2-in-1 Maternity & Nursing Dress












Our Summer range of maternity and nursing wear has been selling so fast that we’ve hardly had a chance to catch our breath between sales! Hence the lateness of this post, even though our range dropped into our shop 2 months ago.

Our stand out best-seller has been this navy & silver striped cowl neck maternity dress. We’re guessing it’s not only the colour & style but also the discreet & easy breastfeeding access via the silver press studs on the shoulders. Or perhaps it’s also the combination of the modesty layer, the flattering shape or the lovely soft viscose fabric. If you would like one of these dresses, hop online now as there are only a few left in each size.


Navy & white scallop print maternity & nursing  dress, $65.Navy & white scallop print maternity & nursing dress, $65.

Another bestseller is this navy and white print dress. This dress is so fresh and perfect for summer. We like it paired with a pair of white sneakers for a totally modern look. Again, this dress features the easiest nursing access ever through the overlap under the bust. We always do our best to keep our range as affordable as possible as we know that there are just so many expenses that suddenly come into play when you have children. This dress is just $65 and you’ll get plenty of wear out of it through pregnancy and breastfeeding.

Navy nursing T-shirt paired with white polka dot shorts.

Navy nursing T-shirt (37.80) paired with white polka dot shorts ($51).

Our other new item this season is this navy T-shirt which comes in our popular nursing style of the overlap under the bust. Beat the heat by teaming it with this pair of white polka dot maternity shorts for a totally cute summer look. The shorts are just so comfy with the elasticised belly band. You could even use them for your hospital stay in place of pyjama shorts.

We are constantly receiving compliments over our nursing range and we love it! We are always seeking to improve our products so if you ever have any feedback that can help us tweak our products to make them better, we’d also like to hear from you.


At last! Stylish Chlorine-resistant Maternity Swimwear

Here at Maternity Sale, we LOVE to hear your feedback. We’ve heard how many of your want swimmers that will last your entire pregnancy, even if you’re doing laps a couple of times a week in chlorinated pools. And that’s great! We all know how important it is to keep your fitness up while you’re pregnant and swimming is ideal as it’s low impact and unlikely to be risky in any way.

Chlorine Resistant Swimmers - they last the distance!Chlorine Resistant Swimmers – they last the distance! $79 including free delivery.

So, we’ve been scouting and unfortunately, there are slim pickings. However, we have at last found a pair of swimmers that is not only chlorine-resistant but guaranteed by Zoggs, the manufacturer for the lifetime of the swimmers. I’ve owned Zoggs swimmers for a few years now – I find them perfect for swimming and the quality is fantastic. They also produce a Swimshapes range which is designed to support and enhance your figure. These Hayman swimmers are part of that range. They are $79 and much more expensive than our other styles but they will LAST! Were I pregnant again, I would definitely go for this style. They have an attractive twist feature at the bust come in a lovely navy with white piping on the neckline and are lined under the front of the swimsuit.

Black Hayman maternity swimmers on sale at $49

Black Hayman maternity swimmers on sale at $49

For a limited time, until stock runs out, we also have the same style of swimmers available in black with pink piping. These ones are made from a slightly less durable fabric but should still last for your entire pregnancy should you take care of it by thoroughly rinsing it in cold water and soap after swimming in a chlorinated pool. As Zoggs are phasing this fabric out, to be replaced by the longer lasting one, these swimmers are now on sale for a bargain price of $49 including shipping within Australia.

Tips on buying maternity & nursing bras online

Micro Fibre Contour Nursing Bra

Micro Fibre Contour Nursing Bra

I was giving advice to a cousin the other day on maternity bras and realised that it’s the question that most mums need advice on when it comes to advice on maternity wear. When you’re a first time mum, it really is so hard to know how much your breasts will increase when breastfeeding. To make matters more complicated, we all want to have our hospital bags ready and packed before the big day. We definitely do not want to be worrying about bras when we’re half asleep and have a newborn to look after immediately post-birth. This means trying to estimate what bra size you will need when you first start breastfeeding.

The problem is that there are no hard and fast rules as to how much milk your breasts will produce as everyone is completely different. In general though, I would say that most mums go up a cup size (and sometimes a band size – the measurement around your body immediately below your bust). Then, when your milk first comes in and your baby is feeding fairly constantly, you will often go up another cup size (or two).

As your baby drops feeds, you will find your breasts generally going back to their non-pregnancy size. A good option when you are unsure of sizing is to opt for a bra such as our seamless nursing bra which covers off a few sizes with each size available e.g. the size M covers sizes 10E, 12B-C, 14A-B). We always get fantastic feedback on this bra – that is so comfortable even when you have sore, sensitive breasts.

Other bras such as the strapless nursing bra gives you so much more flexibility with what you can wear while the contour or lace trim bras give plenty of support which is ideal when your bust is on the larger side. Our bestselling bra by far are our nursing sports bras for mums who want plenty of support when they’re getting back into shape. For sleeping. a comfortable bra such as our nursing sleep bra (which is also very cheap at only $26) will help hold breast pads in shape so that any leaking milk doesn’t have you waking up when the sheets get damp.

We’ve made a real effort to source affordable maternity bras with easy nursing access as we’re aware these bras are a short term addition to your wardrobe. Having said that, they will go through many washes as leaking milk (even when you use breast pads) will mean you may go through 2 or 3 bras/day to begin with. As always, we offer free shipping with all our bras.

We are always ready to help out should you need advice and there is also our maternity bra size guide to use a reference.

Maternity Wear Sale – More Discounts On Clothes You Must Have!

Maternity clothing sale – these words are music to any mums ears given how costly some brands of maternity wear are. Better still, all you need to do is shop online from the comfort of your sofa and we’ll deliver your clothes right to your house.

We’ve decided to make some gorgeous pieces even MORE affordable than they normally are as well, we’re all about making pregnant (and breastfeeding) mums feel good about themselves.

Teal & Silver Maternity Dress

First up, is our teal and silver stripe dress. The colours will brighten up any winter wardrobe and the press studs on the shoulder seams add a cute dose of style to this dress. It’s now only $61 – just fantastic value.

Radiant Orchid Striped Maternity Dress

Radiant Orchid Striped Maternity Dress

Pink Tiered Maternity & Nursing Dress

Pink Tiered Maternity & Nursing Dress

We’ve also reduced the prices of our pink tiered maternity dress which also has nursing access. This is now $51 and the Eve of Eden radiant orchid dress has also been reduced to $63. Given our short and mild winters, these dresses are sure to get plenty of wear throughout most of the year. Keep your eye on the blog as we announce further discounts from time to time! Happy pregnancy!

On-Trend Printed Maternity Pants – our newest AFFORDABLE addition

Funky Maternity Pants For Work or Play

Funky Maternity Pants For Work or Play

Just as it’s always very exciting to get a new addition to the family, we’re very excited about the latest addition to our shop. (After all when you have your own business, it’s like having another baby that you want to nurture and grow).

Printed trousers are your must-have item when it comes to buying pants (or as the English like to say, trousers as pants mean underpants to them!) this season. These maternity pants are made from a lightweight fabric which is ideal for mild Australia winters. We envisage them mixing and matching perfectly with either our white long-sleeve maternity top, our ruched black maternity top or our white maternity/ nursing singlet. Pull on a pair of beige or black ankle boots and you’ll be one trendy yummy mummy.

They’re very comfortable with a soft, stretchy belly band and a flattering slim fit. As with all our clothing, these pants are perfectly affordable at $67 which includes free shipping. Best of all, they’re very versatile and are smart enough for work or casual wear.

Save Money On Maternity Tops That Double As Nursing Tops!

We live in an age where all of us are always thinking of clever ways to save money and make our dollar go further. Well, if I knew now what I knew back when I was pregnant, I would have saved myself a whole lot of money!


The perfect maternity and nursing top for just $43.

he perfect maternity and nursing top for just $43.

This top makes breastfeeding in public so much easier!

And it makes breastfeeding in public so much easier!

Breastfeeding tops such as this black and white striped one above have plenty of stretch in them and are cut so as to allow your bump to expand for the full nine months and then return to their original slim shape when you later want to breastfeed. They’re ideal for layering during the cooler months should you live in the south, in areas such as Sydney or Melbourne and are also perfect for the mild Queensland winter.

The clever overlap under the bust allows you to single handedly quickly access your nursing bra clip. Otherwise, the top just looks like a regular long sleeve T-shirt. Our long sleeved nursing tops are just $43 and we’ve noticed similar ones on sale on other maternity websites for $80! Ours are made from a very high quality cotton/elastane that looks good after many washes. We also have a few of these tops in other colours from previous seasons available on our discount page, starting at $34.50.

One quick tip which you MUST consider is that you will probably not want to wear maternity tops that have ruching on the sides even if they have nursing access. Mums tell me the last thing they want is to look pregnant when they no longer are!

3/4 Sleeved Lace-Insert Top in Royal Blue - only $43!

3/4 Sleeved Lace-Insert Top in Royal Blue – only $43!

My favourite amongst our winter maternity and breastfeeding tops is the lace insert style which has the same easy nursing access. Team with some skinny black jeans and you’re all set for dinner out with the family! A night off cooking is always something every mum looks forward to!

Bring On Autumn! Winter Maternity Clothes To Keep You Warm & Stylish

Geo Spot Nursing WearSeamless Black Maternity Leggings
Modern sportswear meets functional nursing wear. Now $71.

There’s definitely been a morning chill in the air of late. I have to say I’m loving it, especially after the belated summer we had in March which made it so difficult to sleep at night. I certainly remembered how much hotter I felt when I was pregnant and I’m betting that most pregnant mums out there are glad that there’s been a change in the weather. We noticed how the sportswear trend has really taken off so we wanted to bring in a sweater that would be perfect for the gym, casual wear AND breastfeeding (and pregnancy too). We think we cracked it with the geo spot sweater selling like hotcakes. I’m guessing this is going to sell out even before we hit winter this year! It’s just so ideal for nursing your baby when it gets cooler – you don’t have to freeze by lifting up your top. All you have to do is pop open a few press studs to get discreet and easy nursing access. We also have a new brand of maternity leggings to go with our fabulous nursing sweater. Now leggings are one item you definitely can’t live without, pregnant or not! These ones are such a great fit and are soooo comfortable, you’re guaranteed to want to live in them. Being seamfree, they don’t have any itchy seams around your bump which is perfect for those with sensitive skin and/or mums wanting a perfectly smooth contour. (There are inside leg seams down the legs though.) Also, incredibly affordable at $30.50 including free shipping. Jojo Maman Bebe Maternity Pyjamas For cold winter nights when you have do those middle of the night feeds, there is nothing like a warm pair of pyjamas to give you comfort. We love the cute floral print of these maternity pyjama pants ($45) and the comfy belly band. The maternity pyjama top ($43) with nursing access is comfortable and loose fitting (if you prefer a more fitted nursing top, we have our lace-insert nursing top instead). It makes breastfeeding when you’re half asleep so much easier as it simply involves lifting up the top layer. Mmm… snuggling up in these warm winter pieces makes the colder weather something to look forward to.

Why We Didn’t Have A Maternity Clothes Sale This Summer

This ruched blue T-shirt with a silver dandelion print is so cute and is only $29.

This ruched blue T-shirt with a silver dandelion print is so cute and is discounted to $29.

Emerald print maternity dress

Emerald print maternity dress – ideal for a summery weekend. Now $39!


We’ve always known that everyone loves a bargain and sale – hence the name of our website! So it may seem strange that we didn’t have announce a special sale this year. What we have decided to do instead is to keep prices on all our items, (regardless of whether they’re in our clearance section or not) as cheap as possible ALL YEAR ROUND. As a result, our margins are not as good compared to other maternity stores, especially since we are the only one to offer FREE shipping on any purchase, not matter how small. However, we’ve found that mums are so much happier this way – and that’s the way we like it. After all, who can really time getting pregnant and needing maternity clothes just as its sale season? This in turn, makes us happy and also gives us a huge sense of fulfilment when we get emails almost every week letting us know how brilliant our service is, as well as our products.

Just a note on service, did you know that if you are unsure of which size to go for, you can either call us or simply put your bust & hip measurement, bra size and pre-maternity size into our comments box when your order and we’ll select the best size for you? We are pretty much spot on 99% of the time when customers order this way.

We also wanted to draw attention to the fact that we have hardly raised prices on most of our items since we started. This is despite the Australian dollar falling sharply against the US dollar (which is the currency in which we make our purchases) and Australia Post’s prices increasing significantly all this time. We have also maintained the excellent quality of our fabrics and refuse to cut corners to reduce our costs. So, we hope you find our seriously gorgeous maternity clothes affordable throughout the year and keep returning to us when you have your second, third… or however many babies your love can encompass in the years to come.

A Maternity Gift Card: the best present to your pregnant loved one

xmas-belly-giftUnbelievably, its coming up to that time of year again… Christmas. For those of you that are pregnant, it mainly seems like a good chance to put up your feet when you’re in desperate need of a break when either you’re working or looking after your other kids (or both!) Mums really deserve all the recognition they can get as we are almost always the ones who are constantly multi-tasking to make sure the household is always functioning and making sure that the kids (and partner) have all the love they need and want. So Christmas to me, is also an opportunity for those around mums to show their appreciation and love for all that she is and does. For mums who are pregnant, I can think of no better gift than a maternity gift card/ voucher that allows mums to spoil themselves momentarily and also feel good in their new clothes when gradually nothing in their wardrobe ends up fitting. I’ve always been one to prefer to choose my own clothes – that way there is no wastage when I get clothes which aren’t likely to be my favourites. A maternity gift card shows absolute consideration and thought behind the present.

What’s new: Cutest Maternity Sleepwear Ever – Polka Dot Nursing Nightie

This Jojo Maman Bebe maternity nightie is an essential item for your hospital stay.

This Jojo Maman Bebe maternity nightie is an essential item for your hospital stay. Now only $58.

At Maternity Sale, we are all about making mums fell good. When you’re in the middle of your morning sickness or are feeling way too uncomfortable in  your third trimester to get a good night’s sleep, putting on a nice frock is sometimes the pick-me-up you need to keep going (and not crawl back to bed!)

So, we’ve been looking for affordable and stylish sleepwear to complement our gorgeous range of maternity clothing. Our first item is this maternity nightie which will take you through maternity and breastfeeding. The cute polka dot print, navy & white colours and lace trims tick all the style boxes. The fabric is lovely and soft with plenty of stretch – making it super comfortable to wear. It has easy drop-down clips for easy nursing access. The internal shelf-bra helps to provide good bust coverage so you can wear it in hospital without feeling exposed when you have hospital visitors. If you still want to be a little more covered up, we recommend wearing it with our pointelle knit maternity cardigan which is now on sale for $32.