Recently David Koch caused a commotion when he suggested breastfeeding mothers should be more discreet whilst feeding in public. Most people polled agreed. see here for the full article.
Wearing breastfeeding clothing can help mothers be more discreet and also make breastfeeding in public more comfortable for both mother and baby.
From my own experience with my two children I found I could feel relaxed feeding in public wearing breastfeeding tops and dresses.
The Blue wrap dress can be worn during pregnancy and also afterwards -it has inserts which can easily be lifted up to feed baby.
It helps stop all those prying eyes taking a good look!