New Maternity Bathers – Get Ready for Summer In Australia!

Maternity bathers sound like the most frumpy thing you could imagine buying right? Thankfully, this is no longer true as there are some really stylish options available for mums who want to swim laps, splash around with their older children or simply to hang out by the pool or beach.

The cutest maternity swimsuit for summer. $69 including free delivery.

The cutest maternity bathers for summer. $69 including free delivery.

We love this new addition to our maternity swimwear collection. The red and white polka dot print with navy & white striped edging adds such a lovely splash of colour to what can sometimes be a very dull and neutral coloured maternity wardrobe. (We know that you want to make your maternity clothing go further and be able to mix and match easily). The Jojo Maman Bebe maternity bathing suits have had such excellent feedback on fit and support, we sell out so quickly every time more stock arrives.

A superb fitting, classic black maternity swimsuit perfect for laps in the pool or relaxing at the beach.

A superb fitting, classic black maternity swimsuit perfect for laps in the pool or relaxing at the beach.

We’ve decided to stock the Jojo Maman Bebe black one-piece maternity bathers as well due to again the excellent feedback that they’ve received from UK mums. They also have adjustable straps like the tankini above and an internal shelf bra. All Jojo Maman Bebe swimsuits are priced at $69 including free shipping.

Just a note though, if you are after a pair of chlorine resistant maternity bathers for frequent swimming in a chlorinated pool, we recommend the blue and white piped swimsuit from Zoggs. More expensive but will save you money in the long run.


Gorgeous New Maternity & Breastfeeding Cocktail Dress Arrives

Stylish black maternity & breastfeeding dress with keyhole neckline.

Stylish black maternity & breastfeeding dress with keyhole neckline.

We are very excited to receive our first shipment of this very stylish maternity and nursing dress. Designed by Jojo Maman Bebe, whose clothing is of exceptional quality, (like our own brand, Eve of Eden Maternity dare we say), this dress is sure to be a wardrobe favourite whether it be for work, or that special evening event.

Easy, discreet breastfeeding access via the slits in the under layer.

Easy, discreet breastfeeding access via the slits in the under layer.

We really love the cute keyhole neckline and romantic styled gathered sleeves. We know that mums who want to get more wear out of their maternity clothes will be pleasantly surprised that it has discreet and easy breastfeeding access too under the top layer. Slits through the fabric in the bottom layer keep away the winter chill while nursing your baby. The other fantastic style point is that you won’t look like you’re wearing maternity clothes either when you wear it post-pregnancy.

We have a limited amount of stock available online so hurry, grab one of these cute dresses while you can. Just $74 including free delivery Australia-wide too. And, we’re also re-stocking the fabulous Breton striped breastfeeding dresses in navy & ecru too!

Stylish & Affordable Breastfeeding Swimwear

We’ve been scouring the landscape for a breastfeeding swimsuit to add to our affordable range of maternity swimwear. Finally we’ve found it! One of our best reviewed brands, Jojo Maman Bebe has designed some swimmers with easy and discreet nursing access.

Stylish breastfeeding swimwear never looked so cute. $69 including free shipping.

Stylish breastfeeding swimwear never looked so cute. $69 including free shipping.

We love the nautical stripes and the way it’s designed to help your post-pregnancy figure look it’s best. The side panels give a slimming effect to your torso. The built-in control wear in the fabric lining helps support and hold in that post-partum belly. Yes, we all need the help we can get when it comes to getting back your pre-pregnancy shape! Basically, everything you could want in a pair of breastfeeding swimmers.

Easy one-handed nursing access via the clip on the front strap.

Easy one-handed nursing access via the clip on the front strap.

Nursing access is easy and discreet. Simply undo the clip on each bra strap which uncovers a modesty layer with a gap in the fabric for breastfeeding. Just a note that the swimmers now have black lining rather than the white in the pictures (which we think looks much better). The style has also slightly changed so that there is no longer navy edging under the bust and there is a loop of striped fabric in the centre of the bust.

As always, we offer free delivery in Australia (and very affordable delivery to New Zealand and the rest of the world too!)



Cheap Maternity Pyjamas for Winter

Winter is a time for snuggling up under the doonas and putting comfy PJs on and slouching in front of the TV. Even more so, when you are pregnant! We thought you might like to know these lovely and sweet maternity pyjamas are on special for only $58 for the set (including free shipping). They are cheap because a special buy became available from the manufacturer. This means we only have limited stock at this price. When you compare these maternity PJs to those available elsewhere online, you’ll  be pleasantly surprised. Maternity pyjama bottoms are selling elsewhere for over $60, just for the bottoms!

Maternity Pyjama Set with nursing access only $58.Maternity Pyjama Set with nursing access only $58.

Besides the lovely soft viscose fabric (which is a natural plant-based fibre), the sweet lace neckline and the comfortable elasticised pants, you’ll find that you can also nurse your baby post-pregnancy via the pull-down stretchy neckline. Available in sizes small to extra large – some sizes are already low in stock, so hurry and don’t miss out!

Easy breastfeeding access via the pull-down neckline

Easy breastfeeding access via the pull-down neckline

What’s new: Maternity & Nursing Cardigan Plus Stylish Nursing Dresses by Jojo Maman Bebe

With all this rain we’ve been getting on the east coast, it now seems timely to think about getting some new pieces to prepare for the cooler season ahead. In fact, the 4-way breastfeeding and nursing cardigan arrived in our shop a little while ago but it seemed totally ridiculous to be doing a post on it during the heat and humidity of February.

4-way Maternity & Nursing cardigan in black, $71.

4-way Maternity & Nursing cardigan in black, $71.



It has been selling like hotcakes in the last 2 weeks or so and no wonder. You can wear it four different ways and it has a lovely relaxed feel that just makes you feel so at ease in the cooler weather. We also like the fact that you can breastfeed discreetly with the aid of this cardigan by doing up a button on the collar. It’s made by UK brand Jojo Maman Bebe who are known for great quality at affordable prices.

Stylish Breton Striped Breastfeeding Dress in Black & Ecru, $69 including free delivery.

Stylish Breton Striped Breastfeeding Dress in Black & Ecru, $69 including free delivery.

We’re also stocking this stylish nursing dress by the same brand. The overlap of the top layer hides easy & discreet nursing access via the slits on the under layer. Dress it up for the office or go for funky weekend style by teaming it with a pair of white sneakers. We wanted to get more stock in the navy & ecru colourway but the manufacturer is sold out for the next few months so we’ve brought it in, in black & ecru stripes which is equally stylish. However, we’ve only got limited stock so make sure you order one before it sells out!

Stylish Breastfeeding Tops You’ll Love for Winter 2017

It is the bane of almost every breastfeeding mum in Australia – finding breastfeeding tops that are affordable AND stylish. Eve of Eden nursing wear is not only sold at a discount to comparable brands but is modern, flattering and on-trend. It is also made from high quality stretchy cotton that will look good after many many washes.


Maternity / Breastfeeding Tops Never Looked So Cute. $71

Using a proper purpose-made breastfeeding top makes nursing SO much easier and so much more enjoyable. It means no more cold tummies in winter and also allows you to feed discreetly anytime, anywhere. Using breastfeeding tops for my second child and not my first made a world of difference – I really enjoyed breastfeeding and having cuddle time with my baby and I breastfed and extra six months compared to my first.

We have re-stocked all our best-selling favourites which sold out last winter and have added two new items that we know will fly off the shelves. Our white spotted nursing sweater will have your non-breastfeeding friends clamouring to get their hands on such a funky sweater. The press studs are popped open on the shoulder seam for instant breastfeeding access.


Sweet Blue & White Striped Maternity & Breastfeeding Top, $43.Sweet Blue & White Striped Maternity & Breastfeeding Top, $43.

Our breastfeeding tops which feature nursing access via the overlap under the bust are huge favourites with mums around Australia & NZ. In addition to this blue & white striped one, we have them in black & white stripes, charcoal & white. The stretchy cotton/elastane fabric means it can be worn during pregnancy and bre



The Cheap, Chic & Cheerful Maternity Clothing Sale


Minty Maxi Maternity Dress, now only $41.

It’s time to clear the decks, make way for the New Year and our new season arriving at the beginning of February. So, we’ve reduced the prices even further on many of our already reduced sale items… There are now even greater bargains to be had like our minty maxi maternity dress for $41. We love it as it can be worn with straps or as a strapless dress (just tuck the straps in) and we even have a strapless nursing bra to go with it!


I think our best value discount would have to be this polka dot skater style skirt. It’s now $29 and is ever so cute and the belly band makes it super comfortable too. Hurry, we’ve already sold out of size 16 as this is written.

The best way to check out the best reductions we have online is to go to the clearance tab. Even though these items are now so cheap, we still provide free shipping for any item purchased from our shop. Plus, if they don’t suit, we are more than happy to exchange or return. Keep an eye out for our autumn/winter range from about the 2nd week of Feb.

Our Super Stylish 2-in-1 Maternity & Nursing Wear

Navy & Silver Striped  2-in-1 Maternity & Nursing Dress

Navy & Silver Striped 2-in-1 Maternity & Nursing Dress












Our Summer range of maternity and nursing wear has been selling so fast that we’ve hardly had a chance to catch our breath between sales! Hence the lateness of this post, even though our range dropped into our shop 2 months ago.

Our stand out best-seller has been this navy & silver striped cowl neck maternity dress. We’re guessing it’s not only the colour & style but also the discreet & easy breastfeeding access via the silver press studs on the shoulders. Or perhaps it’s also the combination of the modesty layer, the flattering shape or the lovely soft viscose fabric. If you would like one of these dresses, hop online now as there are only a few left in each size.


Navy & white scallop print maternity & nursing  dress, $65.Navy & white scallop print maternity & nursing dress, $65.

Another bestseller is this navy and white print dress. This dress is so fresh and perfect for summer. We like it paired with a pair of white sneakers for a totally modern look. Again, this dress features the easiest nursing access ever through the overlap under the bust. We always do our best to keep our range as affordable as possible as we know that there are just so many expenses that suddenly come into play when you have children. This dress is just $65 and you’ll get plenty of wear out of it through pregnancy and breastfeeding.

Navy nursing T-shirt paired with white polka dot shorts.

Navy nursing T-shirt (37.80) paired with white polka dot shorts ($51).

Our other new item this season is this navy T-shirt which comes in our popular nursing style of the overlap under the bust. Beat the heat by teaming it with this pair of white polka dot maternity shorts for a totally cute summer look. The shorts are just so comfy with the elasticised belly band. You could even use them for your hospital stay in place of pyjama shorts.

We are constantly receiving compliments over our nursing range and we love it! We are always seeking to improve our products so if you ever have any feedback that can help us tweak our products to make them better, we’d also like to hear from you.


At last! Stylish Chlorine-resistant Maternity Swimwear

Here at Maternity Sale, we LOVE to hear your feedback. We’ve heard how many of your want swimmers that will last your entire pregnancy, even if you’re doing laps a couple of times a week in chlorinated pools. And that’s great! We all know how important it is to keep your fitness up while you’re pregnant and swimming is ideal as it’s low impact and unlikely to be risky in any way.

Chlorine Resistant Swimmers - they last the distance!Chlorine Resistant Swimmers – they last the distance! $79 including free delivery.

So, we’ve been scouting and unfortunately, there are slim pickings. However, we have at last found a pair of swimmers that is not only chlorine-resistant but guaranteed by Zoggs, the manufacturer for the lifetime of the swimmers. I’ve owned Zoggs swimmers for a few years now – I find them perfect for swimming and the quality is fantastic. They also produce a Swimshapes range which is designed to support and enhance your figure. These Hayman swimmers are part of that range. They are $79 and much more expensive than our other styles but they will LAST! Were I pregnant again, I would definitely go for this style. They have an attractive twist feature at the bust come in a lovely navy with white piping on the neckline and are lined under the front of the swimsuit.

Black Hayman maternity swimmers on sale at $49

Black Hayman maternity swimmers on sale at $49

For a limited time, until stock runs out, we also have the same style of swimmers available in black with pink piping. These ones are made from a slightly less durable fabric but should still last for your entire pregnancy should you take care of it by thoroughly rinsing it in cold water and soap after swimming in a chlorinated pool. As Zoggs are phasing this fabric out, to be replaced by the longer lasting one, these swimmers are now on sale for a bargain price of $49 including shipping within Australia.

Tips on buying maternity & nursing bras online

Micro Fibre Contour Nursing Bra

Micro Fibre Contour Nursing Bra

I was giving advice to a cousin the other day on maternity bras and realised that it’s the question that most mums need advice on when it comes to advice on maternity wear. When you’re a first time mum, it really is so hard to know how much your breasts will increase when breastfeeding. To make matters more complicated, we all want to have our hospital bags ready and packed before the big day. We definitely do not want to be worrying about bras when we’re half asleep and have a newborn to look after immediately post-birth. This means trying to estimate what bra size you will need when you first start breastfeeding.

The problem is that there are no hard and fast rules as to how much milk your breasts will produce as everyone is completely different. In general though, I would say that most mums go up a cup size (and sometimes a band size – the measurement around your body immediately below your bust). Then, when your milk first comes in and your baby is feeding fairly constantly, you will often go up another cup size (or two).

As your baby drops feeds, you will find your breasts generally going back to their non-pregnancy size. A good option when you are unsure of sizing is to opt for a bra such as our seamless nursing bra which covers off a few sizes with each size available e.g. the size M covers sizes 10E, 12B-C, 14A-B). We always get fantastic feedback on this bra – that is so comfortable even when you have sore, sensitive breasts.

Other bras such as the strapless nursing bra gives you so much more flexibility with what you can wear while the contour or lace trim bras give plenty of support which is ideal when your bust is on the larger side. Our bestselling bra by far are our nursing sports bras for mums who want plenty of support when they’re getting back into shape. For sleeping. a comfortable bra such as our nursing sleep bra (which is also very cheap at only $26) will help hold breast pads in shape so that any leaking milk doesn’t have you waking up when the sheets get damp.

We’ve made a real effort to source affordable maternity bras with easy nursing access as we’re aware these bras are a short term addition to your wardrobe. Having said that, they will go through many washes as leaking milk (even when you use breast pads) will mean you may go through 2 or 3 bras/day to begin with. As always, we offer free shipping with all our bras.

We are always ready to help out should you need advice and there is also our maternity bra size guide to use a reference.